Panda Express is great because it’s not your typical carbon copy fast-food joint. It took something special – Chinese food – and gave it an American spin and made it accessible to the average American but keeping the costs of restaurant overhead to a minimum. I think that’s a great idea, and judging by the huge numbers of Panda Express mini-outlets popping up in airports, train stations, college campuses, and shopping malls, the American public agrees with me too!
Panda Express stays cheap because it sticks to a standard menu that can be prepared quickly with simple procedures, and because its branches are mostly mini-branches and not standalone buildings that require high rent costs. This was a great idea and a great way to introduce Chinese food to markets where it was known only as a luxury food. And you can save even more with coupons for Panda Express when they are periodically released to the public.